Current: The Brand That Disrupted Nepal’s Snack Market | Yashoda Foods Business Case Study

Описание: In this business case study, we explore the journey of Yashoda Foods, and we analyze Yashoda Foods' success in the Nepali FMCG sector. This video covers key aspects of the company’s success, including:

🏢: The history and evolution of Yashoda Foods.
💰: A detailed look at their financial position and growth in the market.
📊: An analysis of the fast-moving consumer goods landscape in Nepal and how Yashoda Foods fits in.
📣: How Yashoda uses creative and impactful marketing strategies to engage their audience.
🍜: A behind-the-scenes look at how Yashoda creates their signature noodle. (Current)
🌶️: The innovative techniques behind their flavorful seasonings.
💡: How Yashoda Foods connects with its consumers and builds brand loyalty.
🔮: The hurdles they face and the exciting opportunities ahead.

RESOURCES USED: https://docs.google.com/document/d/1l...

Timecodes
0:00 - Introduction
2:54 - FMCG Market
3:22 - Introduction & Rise of Laali Noodle
04:45 - Yashodha's Factory Overview
05:08 -Financial Overview
06:19 - Noodle Making Process
06:53- Seasoning Making Process
07:21 - Launch of Current Noodle
08:29 - Current's Seasoning Blend
09:08 - MSG
09:38 - Challenge & Sucess of Current Snacks
10:36 - Branding & Marketing
11:33 - Guerrilla Marketing
11:48 - Branding & Marketing
13:05 - Conclusion

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#nepaliFMCGmarket #businesscasestudy #businessnepal #marketingstrategynepal #brandsucess


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