Lesson 2 | Marketing Management | Fundamental concepts of marketing | MBA | Madras University

Описание: This lesson is part of the Marketing Management Full Course in Tamil, designed as per the SPBA202 syllabus of Madras University. It is highly useful for MBA, BBA, M.Com, B.Com students, and aspirants of NET, SLET, TRB, TNPSC competitive exams.

In this lesson, you will learn:
✅ Concept of Marketing Utilities (Form, Time, Place, Possession)
✅ Traditional vs Modern Marketing
✅ Integrated Marketing Concept
✅ 4Ps of Marketing (Product, Price, Place, Promotion)
✅ Different Approaches to Marketing
✅ Production, Product, Selling, Marketing & Societal Concepts
✅ Modern Marketing as a Consumer-Oriented Activity

This video helps students gain conceptual clarity in Tamil, improve exam performance, and write better answers in marketing theory papers.

🎯 Who Should Watch?
Students of SPBA202 – Madras University
Tamil medium students of MBA, BBA, M.Com, B.Com
UGC NET, TNPSC, TRB exam aspirants

Anyone interested in understanding core marketing concepts in Tamil

📚 Watch Full Playlist of Marketing Management in Tamil (SPBA202):
👉    • Marketing Management Full Course in Tamil ...  

🎥 Watch Other Lessons in This Series:

🔹 Lesson 1 – Introduction to Marketing
👉    • Lesson 1 | Marketing Management | OVERVIEW...  

🔹 Lesson 3 – E-Marketing
👉    • Lesson 3 | Marketing Management | E MARKET...  

🔹 Lesson 4 – Strategic Planning
👉    • Lesson 4 | Marketing Management | STRATEGI...  

🔹 Lesson 5 – Marketing Environment
👉    • Lesson 5 | Marketing Management | MARKETIN...  

🔹 Lesson 6 – Marketing Research Process
👉    • Lesson 6   Marketing Management   MARKETIN...  

🔹 Lesson 7 – Sales Forecasting
👉    • Lesson 7 | Marketing Management | SALES FO...  

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