Building Ghia: A Branding Masterclass with Mélanie Masarin

Описание: Join us on Visionaries for a candid conversation with Mélanie Masarin, founder & CEO of Ghia, the cult-favorite non-alcoholic aperitif redefining the zero-proof category.

Mélanie unpacks how she built a brand that’s more than just a drink — it's a lifestyle, rooted in her French-Mediterranean heritage and brought to life through bold, inclusive branding.

From shaping a powerful personal brand to navigating the messy middle of startup life, Mélanie gets real about the highs, lows, and the “theater” of entrepreneurship — the stuff no one tells you about.

If you're building a business, brand, or just want the inside story behind one of the most distinctive products on the market, don’t miss this episode.

Connect with Conejo Valley Visionaries ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   / conejovalleyvisionaries  
Connect with Ghia ⁠here⁠   / drinkghia  
Connect with Mélanie Masarin ⁠here⁠   / melaniemasarin  

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Got a visionary story to share? We’d love to hear it. Reach out at ⁠[email protected]⁠ — we're always looking for bold founders, creatives, and changemakers to feature.

This episode was produced by Cristina Dennstedt and Justin K. Sloan. Edited by Justin K. Sloan and ⁠J.Sloan Productions⁠.