Brand Brain - Part 3 | Audience Segments

Описание: Welcome to Part 3 of our "Building a Brand Brain" series! Today we're diving deep into Audience Segmentation for AI-driven content. You'll learn how to effectively structure your audience segments—without falling into the trap of overly specific fictional personas that can confuse your AI.

In this video, you'll discover:

The essential information needed for clear and actionable audience segments.

How to leverage internal data sources like sales transcripts, win-loss notes, and product usage patterns.

Effective methods for identifying audience pain points, trigger moments, and emotional tones.

Practical tips to structure this data clearly for AI systems to create highly personalized content.

📌 Stay tuned until the end, as we also share a workflow you can use immediately to streamline your audience research process!

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Copy.ai is the first GTM AI platform designed to transform how businesses approach go-to-market strategies. By leveraging advanced AI-driven workflows, Copy.ai eliminates GTM Bloat—inefficiencies caused by disconnected tools, processes, and teams—and replaces it with GTM Velocity, enabling faster execution, alignment, and results across sales and marketing functions. Unlike point solutions or copilots that address isolated tasks, Copy.ai empowers cross-functional collaboration, ensuring every step of your GTM AI Strategy is streamlined for maximum impact.

With pre-built workflows tailored for sales, marketing, and operations, Copy.ai unifies teams, simplifies execution, and accelerates time-to-value. By aligning your entire GTM engine, the platform fosters seamless collaboration, helping businesses scale efficiently while maintaining a human-in-the-loop approach for strategy, oversight, and quality assurance.