How Lawyers Actually Get Clients | EP12

Описание: Most lawyers market by watching other lawyers. You copy the posts, the same lunches, the same bar events, and then you wait. There is a better way, and it starts by getting clear on who you are actually trying to reach.

In this first episode of Rainmaking for Lawyers, I work through the Introduction of How Good Attorneys Become Great Rainmakers: A Breakthrough Referral Marketing Process, by Mark Powers and Shawn McNalis, published by Atticus®. I cover why attracting clients is a skill you can build rather than a gift you are born with, why a referral starts you from trust instead of suspicion, the vicious cycle that keeps lawyers busy and stuck, and the one question I ask before I take on a new client.

This is the start-here episode. From here, I take the book one chapter and one Marketing Asset at a time, in order. If you want to follow along, I encourage you to get a copy of the book.

Watch the full series: See the Rainmaking for Lawyers playlist

Email list: https://eplawyers.subscribepage.io/

Chapters
0:00 Why do most lawyers market backward?
1:06 Attracting clients is a skill, not a gift
1:21 The fisherman: go where the fish are
1:46 Who your referral sources really are
2:16 The vicious cycle that keeps lawyers stuck
2:38 Why a referral starts you from trust
2:57 Can rainmaking be learned?
3:55 The one question I ask before taking a client
4:21 How this series works, and what is next

Quick reminder. Nothing in this podcast or video is legal advice, and no attorney-client relationship is formed by listening, watching, commenting, or reaching out. The information presented here is general and educational and is not a substitute for advice from a licensed attorney in your jurisdiction reviewing your specific facts. This content is general educational information and attorney advertising. It is not a solicitation of any specific prospective client and is not directed to any person regarding a specific legal matter. The views I share are my own, on behalf of Bunn.Law, PLLC. All rights in How Good Attorneys Become Great Rainmakers: A Breakthrough Referral Marketing Process by Mark Powers and Shawn McNalis, published by Atticus®, belong to their respective owners. My discussion is commentary and analysis, and neither the authors nor the publisher have endorsed or affiliated with this show. See Rules Regulating The Florida Bar 4-7.11 through 4-7.23.