Mapping the Client Journey - Taking the guess work out of client expectations!
Автор: Centre for Legal Innovation
Загружено: 2019-08-29
Просмотров: 185
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About this video
On 9 August 2019, the Centre for Legal Innovation held its third annual Innovation in Legal Practice Summit in Melbourne. In this session, Carl White, Chief Experience Officer and Director, CXINLAW & CLI Distinguished Fellow drew on his experience to identify and explore how clients perceive law firms in the digital age. Carl also introduced a customer mapping process and tool for use in firms/organisations to begin the journey of understanding what matters to clients in order to develop practical and impactful business development strategies.
About the Centre for Legal Innovation
The Centre for Legal Innovation is an innovation-focused think tank at the College of Law. The Centre provides thought leadership, practical research and opportunities for collaboration to support legal professionals as they navigate the disruption and new technologies transforming the industry. Find out more about our work or contact us via our website (https://www.cli.collaw.com), LinkedIn (Centre for Legal Innovation), or Facebook (Centre for Legal Innovation) and Twitter (@Legalpreneurs) pages.
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