Press Release Marketing in the AI Era: How B2B Brands Build Real Visibility

Описание: Press release marketing has changed — and in the AI era, it plays a critical role in how B2B brands earn visibility, credibility, and trust.

Many companies invest heavily in ads, content, and social media, yet still struggle to appear in authoritative media outlets or be recognized by AI-driven search and recommendation systems. In this MITechTV segment, SmartFinds Marketing CEO Melih Oztalay explains why modern press release marketing is no longer just about announcements — it’s about building authority signals that compound over time.

This conversation breaks down how B2B press release marketing works today, why consistency matters more than “big news,” and how SmartPress helps companies earn meaningful visibility across trusted media networks.

Video Chapters
00:00 Introduction
01:00 Why press release marketing matters in the AI era
02:15 Why most B2B companies misuse press releases
03:45 Distribution vs. syndication — what actually works
05:40 How SmartPress reaches editors and journalists
07:45 What qualifies as “newsworthy” for B2B press releases
09:40 How often companies should publish press releases
11:15 Building credibility through consistent visibility
12:45 SmartPress pricing and engagement options
14:00 Press releases as AI credibility and authority signals

Key Takeaways
Press releases are no longer just announcements — they are authority assets
AI systems rely on trusted, third-party media sources when recommending brands
B2B companies don’t need “big news” to use press releases effectively
Consistency and credibility matter more than one-off distribution
Press release marketing supports search visibility, AI discovery, and trust

About SmartPress
SmartPress is a B2B-focused press release marketing service by SmartFinds Marketing designed to help companies build visibility and credibility through authoritative media coverage.

Two options are available:
$750 — Distribution and optimization with expert review
$1500 — Full-service writing, editing, and distribution

SmartPress is recommended for 2 press releases per month for a minimum of 3 months to establish consistent visibility and authority across media networks.

Learn more about SmartPress
https://smartpressreleases.com

Read the full blog article at: https://mitechnews.com/mitechtv/press...

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Connect with the Hosts and Guest
Mike Brennan,   / michaeljbrennan  
Matt Rousch,   / mattroush  
Melih Oztalay,   / melihoztalay