The FTC and 22 states are suing Amazon over its advertising-auction system.

Описание: The FTC and 22 states are suing Amazon over its advertising-auction system.

The lawsuit alleges Amazon secretly changed how certain ad prices were calculated, causing more than one million brands and sellers to pay higher prices than they expected.

Amazon denies misleading advertisers. The company says advertisers never paid more than their maximum bids and that its system produced more relevant, better-performing ads.

Should digital platforms be required to explain exactly how every advertising auction determines its price?

[Amazon lawsuit, FTC investigation, digital advertising, online sellers, technology business news]

#Amazon #FTC #DigitalAdvertising #BusinessNews #TechNews

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