Fresh Takes on

Описание: In this episode of the Endless Coffee Cup podcast, host Matt Bailey continues the discussion on digital marketing education with guest Jennifer Radke from the National Institute of Social Media. They delve into the topic of social media as a career path and how it differs from other digital marketing disciplines. They also highlight the challenges and unique experiences faced by social media managers in major brands. Tune in to gain insights into the evolving world of social media and its role in professional development.
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Guest Speaker Bio:

Jennifer Radke is an international speaker, author, and strategic business leader with over 20 years of experience in sales and organizational leadership. The real-world solutions she brings to the business stem from her experience coaching, developing, and training employees and have made her a highly sought-after speaker and trainer for businesses of all sizes.

Before purchasing the National Institute for Social Media (NISM) in 2016, “the social CEO” was the owner and chief strategist at Socially Inspired, a social media training and consulting company that is still serving small and medium-sized businesses today. To further round out the support offered to practitioners in the digital marketing space, Jennifer purchased OMCP in April of 2023.

These two organizations will continue to lead the industry in setting the standards and competencies for individuals working in various areas of online marketing.
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Matt Bailey brings marketing know-how along with extensive B2B and B2C Sales experience. His training merges sales and marketing goals to produce a more dynamic, efficient and accountable strategy. He has a passion to produce confident and #profitable marketers, who in turn, create profitable companies.

Since 1998, Matt has presented at thousands of companies, #conferences and workshops. He is one of the highest-rated presenters world-wide for his ability to communicate complex information in a practical humorous way.
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Follow me online here:

Main YouTube: @MattBaileySays
Instagram:   / mattbaileysl  
Facebook:   / sitelogic  
LinkedIn:   / mattbaileysitelogic  
Medium:   / mattbaileysl  
Website: https://www.sitelogicmarketing.com
Podcast: https:/www.sitelogicmarketing.com/category/podcast/
OMCP Training: https://omcp.org/
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00:02:08 Social media as a career path.
00:05:02 Challenges of social media.
00:09:43 The social media industry.
00:15:49 Crisis communication and planning.
00:19:13 Mental health and cybersecurity.
00:24:11 Not responding to negative comments.
00:29:42 The power of community.
00:32:43 Overlooking video production details.
00:37:20 Accessibility in technology.
00:41:12 Providing timely content.
00:46:10 Lack of formal social media education.
00:51:10 The value of community.
00:53:30 The power of community.