Joanna Jensen, Childs Farm | Turning a need for eczema cream into a multi-million pound brand
Автор: Enterprise Nation TV
Загружено: 2025-10-21
Просмотров: 19738
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It's time for episode 2 of the Small Business Sessions podcast!
Meet Joanna Jensen, founder of Childs Farm. Joanna came up with the idea for the business when looking for a natural and effective product for her daughters who struggled with sensitive and eczema-prone skin.
The business launched with independent retailers and online in 2012, before expanding to national retailers including Boots and Waitrose in 2014. In 2022, Childs Farm was sold to PZ Cussons for £40 million.
00:29 Intro
00:40 Why did Joanna start Childs Farm?
1:57 How did Joanna start Childs Farm?
3:31 How did Joanna get Child Farm products manufactured?
7:31 Who was the first retailer to list Childs Farm?
15:48 Using social media to promote your business
20:38 Vodafone Business
21:05 Community question - When to bring in others to help you with your business
25:17 Why did Joanna decide to sell Childs Farm?
31:39 Joanna’s experience of being an investor
36:10 Joanna’s thoughts on investment for female founders
38:58 Joanna’s new book - Making Business Child’s Play
41:55 Outro
This season is powered by business.connected, a training programme of workshops, webinars and e-learning modules, designed to help businesses kickstart digital change and adopt new technology.
Sign up to business.connected ➡️ https://bit.ly/businessconnected
In partnership with Vodafone Business.
#businessconnected #businesspodcast @childsfarm7049
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