🎙️058: The ART & SCIENCE of B2B Marketing: Delivering what Buyers Value (AUDIO PODCAST)
Автор: Charles Reed Anderson | Making Tech Make Sense
Загружено: 2025-02-11
Просмотров: 10
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In this episode of the TechBurst Talks podcast, I chat with my old friend Jon Buckthorp, the commercial director of Differentiated and founder of Jon B Studios.
We discuss Jon's extensive career in technology and marketing, which began at Vodafone and evolved into a diverse portfolio that includes a marketing agency, a content studio, and a role as a board advisor for the Women's Sports Alliance.
Jon shares insights on the importance of combining creativity with business-to-business marketing, overcoming challenges in building a personal brand, and the significance of maintaining authenticity.
We also delve into the potential and pitfalls of B2B marketing in the tech sector, and Jon's aspirations for the future. The conversation touches on personal reflections, career choices, and the drivers of happiness and success in the professional landscape. And, of course, the Lincoln City Football Club.
01:15 Welcome to TechBurst Talks with Jon Buckthorp
02:05 Jon's Journey in Tech and Marketing
04:00 The Birth of a Portfolio Career
05:10 Inside Differentiated: Creativity in B2B Marketing
06:36 Jon B Studios: Influencer Marketing Redefined
08:15 Challenges and Triumphs of Personal Branding
17:40 The Women's Sports Alliance: Promoting Women in Sports
19:45 Future Goals and Aspirations
21:30 B2B Tech Marketing: The Good, The Bad, and The Creative
22:50 Deliberate Marketing Strategies
23:33 B2B Marketing Success Stories
26:35 Challenges in 5G Marketing
28:20 Innovative Marketing Approaches
33:25 Personal Reflections and Career Advice
36:05 Fun and Personal Questions
41:40 Closing Remarks
Find out more:
Differentiated Web Site Linkedin
Womens Sports Alliance Web Site Linkedin
Follow Jon on LinkedIn X BlueSky
Download Differentiated’s “Art and Science Research Report” here
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