🎙️058: The ART & SCIENCE of B2B Marketing: Delivering what Buyers Value (AUDIO PODCAST)

Описание: In this episode of the TechBurst Talks podcast, I chat with my old friend Jon Buckthorp, the commercial director of Differentiated and founder of Jon B Studios.



We discuss Jon's extensive career in technology and marketing, which began at Vodafone and evolved into a diverse portfolio that includes a marketing agency, a content studio, and a role as a board advisor for the Women's Sports Alliance.



Jon shares insights on the importance of combining creativity with business-to-business marketing, overcoming challenges in building a personal brand, and the significance of maintaining authenticity.



We also delve into the potential and pitfalls of B2B marketing in the tech sector, and Jon's aspirations for the future. The conversation touches on personal reflections, career choices, and the drivers of happiness and success in the professional landscape. And, of course, the Lincoln City Football Club.



01:15 Welcome to TechBurst Talks with Jon Buckthorp

02:05 Jon's Journey in Tech and Marketing

04:00 The Birth of a Portfolio Career

05:10 Inside Differentiated: Creativity in B2B Marketing

06:36 Jon B Studios: Influencer Marketing Redefined

08:15 Challenges and Triumphs of Personal Branding

17:40 The Women's Sports Alliance: Promoting Women in Sports

19:45 Future Goals and Aspirations

21:30 B2B Tech Marketing: The Good, The Bad, and The Creative

22:50 Deliberate Marketing Strategies

23:33 B2B Marketing Success Stories

26:35 Challenges in 5G Marketing

28:20 Innovative Marketing Approaches

33:25 Personal Reflections and Career Advice

36:05 Fun and Personal Questions

41:40 Closing Remarks



Find out more:

Differentiated Web Site Linkedin

Womens Sports Alliance Web Site Linkedin

Follow Jon on LinkedIn X BlueSky



Download Differentiated’s “Art and Science Research Report” here