How Koto Uses Motion to Transform Brands Like Amazon & Deezer

Описание: Motion is no longer an afterthought - it’s shaping the future of branding. In this episode, Jimmy Gordon sits down with Santiago Avila, Motion Director at Koto, to unpack how motion design transforms brand systems, from Amazon’s overhaul to Deezer’s soundwave identity and Microsoft’s voxel nostalgia.

You’ll hear insights into the strategic role of motion, toolkit creation for global teams, and advice for young designers entering a hybrid creative world.

🎥 Key topics:
• Motion strategy in branding systems
• Case studies: Deezer, Amazon, Microsoft
• Static vs dynamic identity systems
• Designing scalable motion toolkits
• Advice for T-shaped creatives

🔗 Explore Koto: https://www.koto.studio
📚 Get free resources from Seasoned: https://seasoned.koto.studio
🎧 Watch more episodes:    • Months in Motion  

#motionbranding #koto #brandingstrategy #motiondesign #monthsInMotion #creativeleadership #designsystems #santiagoavila

00:00 – Intro: From Argentina to Koto
02:00 – Why motion branding matters more than ever
04:30 – The rise of visual systems across screens
08:00 – Why motion must be in brand strategy from day one
13:10 – Case study: Deezer – Emotion through motion
18:30 – Case study: Amazon – Balancing charm with UX clarity
25:10 – Toolkits & onboarding in-house design teams
30:30 – Case study: Microsoft’s 50th anniversary – Voxels, nostalgia & future vision
34:40 – Advice for aspiring motion & brand designers
37:50 – Free creative resources: Seasoned by Koto
40:00 – What’s next for Koto? Closing thoughts