Jeffrey Perlman - How to build cult brands! The branding genius behind Zumba and Mindvalley (E104)
Автор: Flo Hart
Загружено: 2023-01-24
Просмотров: 525
Описание:
Jeffrey Perlman is a true master of branding.
He is the former global CMO at Zumba Fitness. He helped to grow Zumba from a small direct response company in 2006, to the largest branded fitness program in the world in 2014 – serving 15 million weekly class participants in 186 countries.
Jeffrey is branding genius behind the fastest growing personal development companies out there, Mindvalley.
Our conversation starts with a deep dive into the world of branding the conscious, ethical and spiritual aspects of it and leads us to the nature of creativity.
Enjoy this conversation with Jeffrey Perlman.
Jeffrey's LinkedIn: / jeperlman
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