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ETF Capital Markets Part 3
Автор: Waystone Group
Загружено: 2025-06-30
Просмотров: 90
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What influences an asset manager’s ETF listing approach?
In the final instalment of our ETF Capital Markets video series, Henry Glynn and Paul Heffernan examine the key factors behind a successful listing strategy, such as audience identification, targeted marketing and ensuring alignment with distribution priorities. Instead of pursuing broad, unfocused coverage, asset managers should focus on precision by matching listings to investor demand. A thoughtful, coordinated approach is essential for long-term success.
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