Marketing Apartments In A Multi Channel, Multi Market World With Time & Place and Savills

Описание: What is actually driving apartment sales in 2026?

Read more https://industry.apartments.com.au/up...

At our VIC Market Insights event, Jacob Vagg, Marketing Director at Time and Place, and Angela Yang, Head of International Residential Marketing APAC at Savills, unpacked what is working across channel, retail and international markets.

From interstate investor demand to the evolving role of display suites, this conversation explores how developers need to rethink their marketing mix in a more complex, multi market environment.

In this discussion:

• Why Queensland and NSW investors are targeting Melbourne
• How to balance channel and retail strategies
• The evolving role of display suites in both large and boutique projects
• Why content transparency builds trust and drives conversion
• The impact of foreign investor levies on Melbourne demand
• How AI is reshaping research, creative and campaign delivery

With buyers more informed than ever and sales cycles stretching longer, integrated marketing is no longer optional.

Watch the full conversation to understand how leading developers and agents are adapting their strategy to stay competitive in today’s market.

-----
00:00 Meet the Panel
01:18 Time and Place Pipeline
02:40 Selling Southbank Success
03:34 Sables Projects and What Works
04:50 Channel vs Retail Buyers
07:53 Getting the Media Mix Right
10:36 Display Suites That Convert
13:28 Content Strategy and Ungated Info
16:04 Melbourne Market Headwinds
17:54 AI and Brand Led Trends
21:35 Wrap Up and Thanks