Mercedes Benz opens new MANUFAKTUR Studio

Описание: Mercedes-Benz is redefining luxury and personalization at its Sindelfingen site, home to the iconic S-Class and the cutting-edge MANUFAKTUR program. This program, known for its exceptional customization options, offers customers the ability to create truly unique vehicles. With the recent opening of the MANUFAKTUR Studio, clients can now witness the meticulous craftsmanship and advanced production processes involved in bringing their dream cars to life.

The studio combines traditional handcrafting with innovative technologies like the digital twin and artificial intelligence. This ensures unparalleled precision and efficiency, from detecting imperfections in leather to applying custom paint jobs using the high-resolution PixelPaint technique. Additionally, driverless transport systems enable flexible customization for up to 20 vehicles daily.

Starting in 2025, the Mercedes-Benz S-Class will feature an expanded range of exclusive colors and bespoke interior options. By seamlessly blending craftsmanship and technology, Mercedes-Benz continues to set the standard for luxury vehicle individualization.

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