Google researchers answer your questions about search trends

Описание: Join the Insights Jam team as they answer questions from viewers. How does the team pick its topics? How is Google Search different from image search? How has the pandemic changed the way we search? Join the conversation with Google data researchers to discover the answers.

Ashley Wells, consumer insights manager at Google, is joined by three of her colleagues — Samantha Gelinas, consumer insights manager; Dan Trovato, data insights manager; and Casey Fictum, creative product lead — to review Google Search data trends and what insights they provide to marketers around the globe.

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00:00 Intro
01:09 How has the pandemic changed search behavior?
02:07 How does the team pick topics?
03:04 How are image searches different from Google searches?
04:13 Are year-over-year stats global or U.S. only?
04:44 Why does the Insights Jam team cover specific industries?
05:16 Have customers become more open to new things?
08:00 Outro