From Corporate Sales to Construction Success: Troy Aylesworth’s Journey with Truss Design Build

Описание: Join us for an inspiring episode of The Contractor Growth Show as host Mark sits down with Troy Aylesworth, founder of Truss Design Build in West Seattle. Troy shares his remarkable journey from a corporate sales background to building a thriving, design-focused construction business. Discover how he taught himself the trades, leveraged both hands-on experience and strategic marketing, and rebranded to target higher-end clients and projects. Whether you’re a contractor, entrepreneur, or simply love stories of grit and reinvention, this conversation is packed with practical insights and motivation.

Hear how Troy transitioned from corporate sales and real estate investing into construction, learning the trades by remodeling bathrooms and kitchens himself.
Learn about Troy’s early days generating leads through platforms like Craigslist, Home Depot, HomeAdvisor, and Thumbtack—and how he strategically moved upmarket to larger, more artistic projects.
Discover the pivotal role of working with designers and architects, and why Troy chose to rebrand as Truss Design Build to signal a new phase of business growth.
Get a behind-the-scenes look at marketing strategies, from yard signs and door cards to building direct relationships with architects and interior designers.
Understand the challenges and rewards of scaling a construction business, including the shift from solo work to managing subcontractors and aiming for ambitious revenue goals.
Find out how Troy maintains strong client relationships, turning customers into friends and building trust in every project.
Hear candid discussion of real revenue milestones and what’s possible for solo operators working with subs in the construction industry.
Be inspired by Troy’s self-taught approach—studying code books, learning from mentors, and embracing continuous improvement to master his craft.

*No matter your background, Troy’s story proves that with determination, resourcefulness, and a commitment to learning, you can reinvent yourself and build a business that’s both fulfilling and successful. Tune in for actionable advice and the motivation to take your next big step—wherever your journey begins.*