Building a Quality Patented Outdoor Product: The Compass Carts Founder Story

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What starts as a cold morning in a Minnesota tree stand turns into a fully patented, premium outdoor product business. In this episode of The Bold Inventors Show, hosts J.D. Houvener and Matt Kulseth sit down with Todd Hanson, founder of Compass Carts, to unpack the real, unfiltered journey from idea to execution.


Todd didn’t start with a factory, investors, or a perfect plan. He started with a frustrating problem: hauling gear and game on public land where vehicles aren’t allowed. Instead of settling for rattly, flimsy carts, he asked a better question—why can’t a game cart and hitch rack be the same thing?


That question sparked 19 product iterations, countless field tests, and ultimately a granted U.S. utility patent protecting a clever wheel-rotation and hitch-mounted cart system that’s now used by hunters, anglers, outfitters, e-bike riders, and outdoor pros across the country.


In this episode, Todd breaks down:

• How to validate an idea before spending big money
• When it actually makes sense to file a patent (and when it doesn’t)
• Why premium materials can be a competitive advantage
• How patents increase company value—even before big sales
• The realities of trade shows, copy risks, and overseas manufacturers
• Why resilience matters more than perfection for inventors

Whether you’re a first-time inventor, a weekend tinkerer, or a founder thinking about patents, licensing, or acquisition, this episode delivers practical insight without the fluff.


🔑 Key Takeaways

• 🦌 Solve a real problem you personally experience
• 🔁 Expect many iterations—version 1 is never the final version
• 📄 Patents work best after market validation, not before
• 💰 IP can raise valuation even before major revenue
• 🛠️ Premium design + durability = long-term brand trust
• 🌎 Trade shows create exposure and copy risk—be prepared
• 🧠 Resilience beats perfection every time

🎧 Perfect for: inventors, product founders, outdoor entrepreneurs, hardware startups, and anyone curious about patents, trademarks, and real-world commercialization.


🔥 Hashtags


#BoldInventors, #InventorJourney, #ProductDevelopment, #StartupStory, #Patents, #EntrepreneurLife, #HardwareStartup, #OutdoorInnovation, #HuntingGear, #EbikeAccessories, #PatentLaw, #TrademarkStrategy, #InventorMindset, #FromIdeaToMarket, #FounderStories, #AmericanInnovation, #IPStrategy, #StartupLessons, #ProductDesign, #GoBigGoBold


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DISCLAIMER
Everything discussed on this podcast is for informational purposes only and not for the purpose of providing legal advice.