The Future of AI In Real Estate | Peter Maglathlin

Описание: Sierra Interactive CEO Peter Maglathlin sits with Byron Lazine to discuss his background and preparation for leading Sierra Interactive, the essential tech stack for real estate agents, and nurturing leads through data enrichment. They delve into AI applications, the future of CRMs, and tech to improve communication in home sales. Maglathlin also shares insights on branding, CRM hacks, and how agents can protect their data, emphasizing that Sierra's mission is to enable agents, not replace them.

Read the blog referenced by Peter Maglathlin during the interview: https://www.sierrainteractive.com/ins...

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Timestamps:

00:00–00:53 Intro
00:53 Maglathlin’s background & preparation for leading Sierra Interactive
04:37 What does the agent of change toolbelt/ tech stack look like?
07:28 The core components of a functional & integrated tech stack for real estate agents
09:47 Nurturing leads through knowledge
12:07 Data enrichment (What required data should an agent be collecting on leads)
13:43 “The single biggest missed opportunity has been the existing database…”
14:37 AI applications—including Sierra AI
16:54 The future of the CRM is streamlined, smarter and more user-friendly.
17:27 “Is there anything AI-related that would make your consumer’s experience better…?”
19:17 Maglathlin shares his experience of the home selling process as a consumer
22:30 Tech to improve communication among all the players in a home sale transaction
26:43 The importance of integrations
29:16 What are some people right now that agents listening right now can learn from?
32:05 “For most agents, that branding is not nearly as important as…”
34:41 “Because what you don’t want your agent to do is…”
35:27 CRM hacks: Is there a way agents can protect themselves?
38:24 “What agents should not do is download their data every week…”
41:33 “We’re in the agent enablement business, not the agent replacement business…”

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#CRM #BAMinterview #techstack