How Contentsquare Uses Data to Optimize the Customer Experience | Connections Ep. 26 | Salesforce

Описание: Jonathan Cherki founded Contentsquare based on the idea that customers move through a website just like they would move through a store in the real world. Now the company analyzes trillions of digital customer interactions to help businesses understand how people use their websites and apps, where, when and why they click. Unlocking insights in real-time allows teams to engage their prospects and customers in ways that exceed their expectations. With better data, Jonathan believes, businesses of all sizes can make online customer experiences seamless, frictionless, accessible and—most importantly—more human.

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Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers.

0:00 - Connections Intro
1:21 - Jonathan Cherki’s background in business
2:58 - What makes Contentsquare special?
4:31 - How to connect with digital customers
6:06 - Innovating through community
6:57 - The future of digital experience
8:28 - Improving content experience

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