AWS re:Invent 2025 - Cracking the SMB Code: AI Sales That Redefine Travel Growth (AIM292)

Описание: The next big growth story in travel isn’t loyalty points or perks—it’s small and midsize businesses. Agile, underserved, and ready to spend, SMBs are tough to reach with traditional sales. In this session, United Airlines, AWS, and ZS reveal how an AI-led, digital-first Small Business Demand Center (SBDC) on AWS is transforming engagement. Explore day-in-the-life flows, the reference architecture powering them, and the operating model driving adoption. With real-world examples from United’s leadership, you’ll leave with a blueprint to personalize at scale, unlock an underpenetrated segment, and capture durable revenue growth. Join us to crack the SMB code. This presentation is brought to you by ZS, an AWS Partner.

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