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Cigarettes & Feminism
Автор: This Is Propaganda
Загружено: 2024-01-19
Просмотров: 2727
Описание:
Freud’s psychoanalytic theory emerged around the same time as modern advertising, and to this day, it continues to drive the ad industry’s most fundamental task: the creation of new desires.
Edward Bernays, nephew of Sigmund Freud and self-proclaimed “Father of Public Relations,” was famous for leveraging his knowledge of the unconscious mind to shape consumer behavior.
His most notable achievement: getting women to smoke publicly by turning cigarettes into a symbol of their liberation.
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