Behind the Build - Barringer Homes (MINI MOVIE)
Автор: Mac Franssen
Загружено: 2026-01-14
Просмотров: 25
Описание:
This video breaks down a real client project with Barringer Homes—focused on clarity, positioning, and execution.
Barringer Homes is a custom home builder, and the goal of this project was not “more content,” but better alignment: how the brand shows up, how the story is told, and how the work is presented to the right audience.
Project focus:
Translating a premium build process into clear visual storytelling
Creating video assets that feel intentional, not promotional
Aligning brand, pace, and tone with the caliber of the homes
Supporting long-term marketing—not one-off content
This wasn’t about trends or flashy edits. It was about restraint, structure, and letting the work speak for itself.
Key takeaways:
High-end brands win by simplifying, not adding
Consistency matters more than volume
Video works best when it supports the business, not distracts from it
If you’re a builder, developer, or brand trying to move from scattered content to a cohesive presence, this project is a strong example of what that looks like in practice.
🔗 Client: https://barringer-homes.com
🔗 More work & consulting: https://macfranssen.com
💬 Questions about the process or strategy? Drop them below.
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