IKEA.

Описание: The Story of IKEA...
Furniture that is both cheap and high-quality is one thing we can take for granted today because of how easy it is to get. However, it wasn’t always like this. Once upon a time, furniture was an expensive commodity, especially in places like Sweden. Now we can conveniently get cheap, ready-to-assemble furniture for a relatively low cost. For this, we have a gifted dyslexic kid to thank [Picture].
Ingvar Feodor Kamprad struggled with school because of his learning disability. Though he managed to complete high school, he never attended college. However, all through his life, he displayed a strong instinct for business. It was this instinct that he [Picture] used to take his business from being in a tiny shed to becoming the world’s largest furniture retailer.

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⏱ Timestamps
0:00 Intro
0:52 The Birth of IKEA
3:21 The Experiment That Changed It All
5:43 The Boycott
7:08 The Innovation That Changed The World of Furniture Retail

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[Credit]:
IKEA Official Youtube Channel

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#IKEA #HowIkeaWasMade #IngvarKamprad