From Weeks to Minutes: How Prompt-Based Experimentation Changes Everything
Автор: The Conversion Podcast
Загружено: 2026-01-13
Просмотров: 5
Описание:
In this episode of the Conversion Podcast, Matt sits down with Colin, Vice President of North America at Kameleoon, to discuss prompt-based experimentation (PBX) and what it unlocks for experimentation teams.
They explain how PBX works, how it differs from traditional AI coding tools, and why building experiments has historically slowed teams down. Colin demonstrates how AI can be prompted to generate experiment variants directly on a live website, enabling you to go from idea to test in minutes rather than weeks.
The conversation explores where PBX fits into the experimentation lifecycle, how teams can refine AI-generated variants while staying in control, common limitations to be aware of, and how organisations can start adopting PBX today. The episode also introduces the Prompt-a-thon, an initiative to discover the real limits of AI-driven experimentation.
What You’ll Learn
What prompt-based experimentation (PBX) actually is
How AI can dramatically reduce experiment build time
How PBX fits into existing experimentation workflows
Current limitations and best practices
How teams can start using PBX today
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