Honeit Podcast with Laura Sorg, Founder at CWIK Talent Services

Описание: In this week's episode of the Honeit Podcast, Nick Livingston sits down with Laura Sorg, a longtime recruiter and talent acquisition leader, and the founder of CWIK Talent Services. Laura shares how she fell into recruiting after college, got her start in agency staffing in the Pacific Northwest, and why that early mix of recruiting + sales became a career-defining foundation.

Laura walks through her transition from agency to in-house recruiting, including leading TA in healthcare and manufacturing, and eventually supporting recruiting strategy and operations at scale through a global organization (including system ownership, TA philosophy, training, and ATS/Workday implementation support). Along the way, she breaks down what it really takes to prove recruiting’s value inside a business, especially when leaders only see the “shortlist” and not the activity, conversations, and structure behind it.

The conversation then shifts to Laura’s leap into entrepreneurship and the realities of building an embedded/fractional recruiting business: leaning on relationships, choosing partners and brands carefully, and delivering measurable business impact (including cost savings compared to traditional search fees). Laura also shares what she’s seeing in today’s recruiting landscape, how she balances delivery with business development, and why integrity and reputation matter even more when you’re building your own firm.

Finally, Nick and Laura discuss AI in recruiting and where technology helps most: being more present in candidate conversations, capturing details accurately, improving process and communication, and enabling better coaching and consistency across recruiters—without losing the human connection that builds trust.

If you’re a recruiter, TA leader, or agency owner thinking about embedded models, scaling your impact, or using AI the right way, this episode is packed with real-world perspective and practical takeaways.

Connect with Laura:
  / laura-sorg  

Learn more about CWIK Talent Services:
https://www.cwiktalentservices.com/

Connect with Nick:
  / nicklivingston  

Learn more about the Honeit Interview Intelligence Platform:
https://www.honeit.com