How Air Miles leverages their data asset to drive value for their customers and partners
Автор: Big Data and AI Toronto
Загружено: 2022-04-18
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Big Data and AI Toronto 2021 - Technology conference stage
Speaker: Paul Raso, Director, Data Products @ LoyaltyOne (Air Miles)
As one of Canada’s largest loyalty programs, AIR MILES has over 10M Collectors who shop at more than 100 different retailers, generating a significant amount of customer-level data. With this data, the AIR MILES team leverages data platforms to integrate machine learning techniques, predictive analytics, and automated dashboards to uncover customer-level opportunities for our Partners. From supporting marketing personalization efforts, to helping forecast item sales at the store-level, these capabilities maximize Partner value out of the AIR MILES loyalty program.
In this session, Paul discusses how AIR MILES turns data into value for Collectors and Partners through an integrated approach with data, marketing & technology teams.
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