Organic Certification as a Gateway to Unlocking New Market and Sales Opportunities

Описание: In this webinar, discover how organic certification can expand your market reach, strengthen buyer confidence, and support long‑term farm profitability. Hosted by Florida Organic Growers, this session features agricultural experts who break down what the USDA organic seal represents and how it functions as a powerful market signal of trust, transparency, and verified integrity. Learn about the key steps in transitioning to certification, timeline considerations, and how the organic label can open doors across wholesale, retail, direct‑to‑consumer, and institutional markets.

This recording features insights from Stephanie Jerger, Vice President of Operations at the Organic Trade Association, who shares her expertise in market integrity, equity, and national organic strategy. You’ll also hear from renowned Florida citrus leaders Benny McLean Jr. and Ben McLean III, a father‑and‑son team whose decades of experience span organic farming, scientific research, and innovation in sustainable citrus production. Together, they highlight how organic certification supports credibility, traceability, and new opportunities for farms of all sizes. Watch now to gain practical guidance and inspiration for your organic journey.

Questions? Email: [email protected] or [email protected]
Learn more about FOG here: https://www.foginfo.org
Learn more about the Organic Trade Association here: https://ota.com
Learn more about Uncle Matt's here: https://www.unclematts.com

Resources Mentioned:
Learn about the National Young Farmers Coalition here: https://youngfarmers.org/

This webinar is supported through the United States Department of Agriculture (USDA) Farm Services Agency, Increasing Land, Capital, and Market Access Program and Rural Advancement Foundation International — USA (RAFI).

Disclaimer: The contents of the webinar are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.