100% Real Virtual Reality - Case Study

Описание: STORY:

Fed up with exaggerated advertising slogans, Georgian beer lovers are extremely skeptical about what they hear from brands:

Beer #1: "Real Bavarian legend"
Beer #2: "Get a taste of german life"
Beer #3: "Explore true Czech flavor"
Beer #4: "Discover real taste of Ireland" - that’s us!

Old Irish - a new craft beer with a really unique Irish recipe, but a catchphrase the audience has sort of heard before.

To prove that Old Irish is a real deal, we demonstrated true meaning behind these words, and made our promise 100% real. We offered ordinary people to take a virtual tour of Ireland, and while they were busy exploring Irish nature, streets of Dublin and a typical Irish bar virtually, we brought it all alive.

CREDITS:

Creative Director: Levan Lepsveridze
Account Director: Natia Gogia
Initial Idea: Rezo Shelia
Copywriter: Beqa Adamashvili
Graphic Designer: Anano Martsvaladze
Motion Graphics: Toka Areshidze
Managing Director: Giorgi Burtchuladze
Writer: Giorgi Avaliani

Director: Tazo Narimanidze, Film Asylum
Producers: Nika Gushushvili; Vako Kirkitadze, Film Asylum
DoP: Temo Macharadze; Bacho Iakobidze, Film Asylum
Production Designers: Beka Sadaghashvili; Temo Kartlelishvili; Nino Injia; Levan Kvarackhelia, Film Asylum
Sound: Tengo Mandzulashvili, Film Asylum
Editor: Saba Pruidze, Film Asylum
Color: Giorgi Qobalia, Film Asylum
​​​​​​​Making of: Iva Chitidze, Film Asylum

Special Thanks to DDB Betterfly!



Original Video:   / 1683655688567515