How The Hodge's Built a $2M+ Exterior Cleaning Empire (and Made the Inc. 5000 List)

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Clearview Washing has become one of the most respected exterior cleaning companies in the country — but it didn’t start that way. In this episode of The Built Local Podcast, Clay sits down with co-owner Fred Hodge Jr. to unpack Clearview’s 20-year journey from a single missed window cleaning appointment to an Inc. 5000 company serving New Jersey’s most prestigious homes and commercial properties.

Fred shares how his family built Clearview from the ground up, how they learned the trade before YouTube existed, and how they evolved into a brand known for elite service, strong culture, and smart marketing. He also breaks down their shift into commercial contracts, high-end residential work, and add-on services like holiday lighting and shrink wrapping — all while keeping a 90–95% employee return rate each year.

For any home service owner who wants to scale, hire better, get off the truck, or become a real force in their local market, this episode delivers tactical, proven advice from someone who’s actually done it.

About Clearview Washing
Website: https://clearviewwashing.com/
Instagram:   / clearviewwashing  
The Process CEO (Coaching by Fred & Christine): https://www.theprocessceo.com/

🔥 What This Episode Covers

• How Clearview grew from one missed appointment into a multi-million-dollar company
• What it takes to break into high-end residential and commercial cleaning
• The hiring process that keeps nearly every employee returning year after year
• Why LinkedIn is one of Clearview’s secret weapons
• How Fred built industry relationships that unlock huge commercial bids
• When and why to add services like holiday lighting or shrink wrapping
• How Clearview maintains world-class culture as a family-run business
• Practical actions any home service owner can take to scale faster

⏱ Timestamps

00:00 – Meet Fred Hodge
00:20 – Clearview’s services & specialties
01:00 – Shrink wrap: what it is & why it works
02:14 – How Clearview started
06:40 – Family roles in the business
10:00 – Learning the trade without YouTube
12:45 – Early SEO & local marketing
15:17 – Social media strategy & LinkedIn power
17:45 – Making the Inc 5000
19:07 – Hiring, culture, and keeping great employees
23:00 – Why owners get stuck on the truck
26:10 – Clearview’s multi-step hiring system
29:22 – Working with a spouse in business
35:25 – Upgrading content, branding, and lead gen
39:37 – Commercial vs. residential breakdown
45:00 – How Clearview earned commercial contracts
48:05 – Adding new services strategically
51:10 – Fred’s advice for home service owners