Primis Pod with Barclays: How improved market stability could help clients.

Описание: In this first Primis Pod of 2026, Barclays Head of Strategic Partnerships, Victoria Thompson, and Head of National Accounts, Russell Cross, shared their cautiously optimistic view on the economy and the year ahead, whilst reinforcing Barclays’ ongoing commitment to the intermediary market.

They discussed how improved market stability could help clients who paused decisions towards the end of 2025 feel more confident about taking the next step.

The conversation also covered pricing and rates, as discussion around possible base rate movement builds during 2026. Victoria and Russell highlighted that clear communication and giving clients time to plan will remain vital in building confidence and keeping cases moving.

A significant part of the discussion focused on AI. Not as a risk, but as a tool already influencing area such as fraud, customer service, risk management and communications. The emphasis was on using technology effectively, while keeping people firmly involved in lending decisions and the advice process.

Finally, they outlined what advisers can expect from Barclays in 2026. This includes continued system improvements shaped by broker feedback, a stronger focus on affordability, added support for new build, remortgage and retention business, and ongoing backing for first-time buyers and financial education.