How Lickd Reduced Music Licensing From 12 Weeks to 48 Hours | Paul Sampson

Описание: The music licensing problem costing brands billions—and the 48-hour solution that's changing everything.

Paul Sampson from Lickd breaks down how the music industry's billion-dollar lawsuit problem revealed a massive gap in the market. With brands constantly at risk for music misuse on TikTok and Instagram, the old 12-week manual licensing process wasn't just slow—it was dangerous.

In this clip, you'll learn:
Why over $1 billion in lawsuits sparked a need for better music licensing infrastructure
How Lickd aggregated ownership data on 14+ million songs to create transparency
The platform solution that reduced licensing approval from 12 weeks to 48 hours
Why the traditional approach of suing brands isn't sustainable for the music industry
How consumer marketers can protect themselves while using music in social content

About Paul Sampson:
Founder of Lickd, a music licensing platform that connects brands with rights holders across 14+ million songs. Previously worked in the manual music licensing process before building the technology to automate it.

Why this matters for marketers:
Social media content without proper music licensing exposes brands to significant legal risk. Understanding how modern licensing platforms work isn't just about compliance—it's about maintaining creative agility in fast-moving social campaigns.

🎧 Listen to the full episode for the complete conversation on music licensing, brand safety, and the future of content creation.
#musiclicensing #contentmarketing #socialmediamarketing #brandsafety #tiktokmarketing #instagrammarketing #marketingtechnology #Lickd