Performance-based user acquisition for apps

Описание: Performance-based user acquisition is gaining traction as app marketers face tighter budgets and higher expectations for measurable results.

In this App Talk interview, David Murphy speaks with Lee Aho, Chief Revenue Officer at Perform[cb], about how outcome-based models help apps scale user acquisition more predictably.

Lee explains the difference between CPI and CPE models, why down-funnel signals matter more than installs alone, and how looking across hundreds of programs gives marketers clearer context. The conversation also covers competitor keyword targeting, rewarded environments, pilot programs, and which app categories are leaning most into performance-driven growth today.

Want to learn more? Get in touch with Perform[cb] UA team - https://www.performcb.com/get-in-touc...

00:00 – Introduction and Perform[cb] overview
00:30 – What performance-based user acquisition means for apps
01:54 – CPI vs CPE: choosing the right model
04:09 – Turning down-funnel data into predictable growth
06:10 – Keyword conquesting and organic lift
08:05 – Rewarded environments and user intent
11:16 – Structuring pilot programs that actually scale
13:32 – App categories winning with performance UA
15:03 – Key takeaways for app marketers

#AppGrowth, #UserAcquisition, #PerformanceMarketing, #MobileMarketing, #MobileApps, #CPI, #CPE, #OutcomeBasedMarketing, #GrowthStrategy, #AppMarketing, #AdTech, #AffiliateMarketing, #RewardedAds, #KeywordConquesting, #AppMonetization, #MarketingAttribution, #UAstrategy, #BusinessOfApps