How AEC Leaders Navigate the Biggest Disruption the Industry Has Seen
Автор: Tennis
Загружено: 2025-12-15
Просмотров: 41
Описание:
The AEC industry in Canada is facing an unprecedented “perfect storm”: stalled real estate/condo markets, a shocked office sector, disruptions in education projects, and accelerating digital change—from automation and modular construction to drones, robotics, and AI.
In this episode, Johanna Hoffman (Oomph Group)—former global marketing director in AEC and now a strategic marketing + business development advisor—breaks down what she’s seeing on the ground: layoffs, stalled pipelines, and why this cycle isn’t a temporary dip.
We also discuss what the best firms are doing differently: building a plan, sharpening their positioning, aligning marketing with business development, and transforming the website into an actual growth engine (not just a portfolio).
Key topics
Why three AEC sectors are “blowing up” at once
Digital disruption: construction automation, modularization, robotics, drones, AI
Why referrals + “portfolio sites” aren’t enough anymore
Minimum website moves: case studies, team visibility, accessibility, SEO/AEO.
The hard truth + the opportunity for AEC leaders
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Find Johanna Hoffman: / johanna-hoffmann-b35b251
Find Oomph Group: www.oomphgroup.com
Find Marcello Gortana: / marcellogortana
Find Symon Oliver: / symonoliver
Find Tennis: www.designtennis.com
Watch more videos at: / @tennis7631
🔗 Listen on Spotify / Apple
🎙️ The Weekly Set — conversations about design, systems, and the work behind digital work.
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