David Fradin reveals Apple's genius marketing strategy from the early days
Автор: The Ker•fuf•fle Podcast
Загружено: 2025-10-03
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"What do I need this thing for?" - When only 4% of people had personal computers
David Fradin reveals Apple's genius marketing strategy from the early days when NO ONE understood what a personal computer could do.
The solution? Instead of explaining features, they ran ads asking: ""Won't someone please tell me what you could do with an Apple II?""
Then listed all the available software.
This wasn't about tech specs. It was about showing REAL applications and letting people discover the possibilities.
The same philosophy that led Apple to let the iPhone cannibalize the iPod - focus on what customers actually need, even if it kills your current product.
Want more insider stories from Apple's product marketing era? Full David Fradin episode on The Kerfuffle Podcast
Follow @Thethekerfufflepodcast for business lessons from the people who built iconic brands
#Apple #Marketing #ProductMarketing #SteveJobs #BusinessStrategy #AppleHistory #Innovation #TheKerfufflePodcast #MarketingLessons
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