This tiny change made $10 Million - Rory Sutherland

Описание: #podcast #jakehumphrey #founderstories #businesspodcast
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What if the biggest breakthroughs in business don’t come from logic, but from noticing what others overlook?

In this episode, Rory Sutherland unpacks the moment a late-night scroll through economics blogs led him to Nudge, sparking a fascination with behavioral science that would quietly transform global brands. From saving a snack brand with a single word to helping an airline generate millions through a subtle design change, Rory shares the twists, experiments, and happy accidents that redefined how companies speak to their customers.

It’s a masterclass in innovation, risk, and the power of seeing things differently, straight from the man who helped transform marketing with his unconventional insights.

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00:00 – Why economics ignores psychology
02:00 – The low-fat biscuit collapse
05:30 – Engineering vs human behavior
09:15 – The airline website rethink
11:45 – The £10M button change
14:30 – Ethical nudging vs manipulation
18:30 – The power of noticing

Step inside the moments that shaped the world’s biggest brands in The Room Where It Happened, a brand-new podcast hosted by Jake Humphrey.

Each episode sees the guest take us back inside a room and a moment that changed the course of their careers. With unprecedented insight on the pivotal decisions, unexpected turns, and behind-the-scenes moments that propelled companies to global recognition - and the lessons learned along the way from the people who were right in the middle of it all.

The Room Where It Happened is your front-row seat to the conversations that shaped history, offering a rare glimpse into the defining moments of top entrepreneurs and industry leaders.