Sanders Consulting Group - Winning The Pitch, part II
Автор: SandersConsulting
Загружено: 2010-08-07
Просмотров: 163
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This video will provide you with insight into how to best win a Defining Moment Pitch, or the pitch you have to win, for your marketing firm.
The Defining Moment: This is what we call that moment when you are faced with an opportunity that will redefine the agency's size, scope, category, or prestige. This moment is a golden opportunity - a defining moment in your agency's history. Depending on how well you handle this opportunity, you will either transform your business or remain just another generic marketing firm lost in the wilderness of "woulda-shoulda-coulda."
Don't be fooled! This is a critical time in your firm's history. And if you think you can do the same thing you've always done AND win, then you are sadly mistaken. It can seem quite daunting when looking at this opportunity, clearly and objectively. Where do you start? Just how do you set yourself apart from others? How can you win?
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