Understanding consumer "tribes"

Описание: We explore why understanding consumer “Tribes” formed by Covid-19 will help you do business better.

The pandemic’s perfect storm of market and mental conditions turns up the pressure on companies to rethink customer segmentation and reshape their messaging. From here on, marketers need new models. We get inspiration from Rosie Hawkins, Kantar’s Chief Offer and Innovation Officer. She discusses the COVID-19 Barometer, an ongoing research program from Kantar that draws from research that identifies six distinct customer “Tribes,” characterized by their reaction to the Covid-19 pandemic. We discuss how you can do business better by adding value where, when, and how your tribal audience will appreciate it most.


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** What We Do **
Educating marketers on the latest trends in mobile marketing, helping companies navigate the complex landscape. Top 50 ranked destination providing analysis, custom research, and strategic content marketing to the global mobile industry, and mentoring and consulting to tech startups.

Senior Forbes contributor contributor for a variety of leading media outlets — including Harvard Business Review — where she shares her insights on mobile marketing, mobile apps, customer engagement, and business innovation.

Named one of the Top 100 Influencer at Mobile World Congress. Podcast host on The Groove, Mobile Presence, Liftoff Mobile Heroes Uncensored, The Hive, Clevertap Engage spotlighting the global mobile trends, tools, and tips that allow marketers to drive customer connection, dramatically grow retention, and generate new revenue streams on mobile using individualized campaigns and communications needed to harness & drive lasting loyalty.

Author of hundreds of articles, dozens of white papers, and authored nine books about mobile, both as a lead author and in partnership with global companies including Gemalto, InMobi, SAP Mobile Services and the Mobile Marketing Association.

Author of Apponomics: The Insider’s Guide To A Billion Dollar App Business with InMobi, which provides actionable insights into how companies can market and monetize their apps. It builds on the success of my first book on mobile apps, The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business, a practical, crowd-sourced book providing businesses and developers with insights on how to make, monetize and market mobile apps. Also edited and produced the Mobile Operator Guide 2013: The Evolution of Mobile Services: Challenges, Strategies, Opportunities and the Mobile Commerce Guide 2013: Engage Customers & Build Loyalty In Developed And Emerging Markets


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