Status → Identity: there's a big shift happening online right now

Описание: If you’re an online entrepreneur, content creator, or business owner and it feels like the strategies that used to work on social media aren’t working anymore, you’re not imagining it.

This video explores a deeper shift happening online right now — a move away from status-based, hierarchy-driven positioning toward identity-based connection.

For years, success on social media was about authority, achievement, and visibility. But as platforms saturate and attention fragments, many creators are realizing that attention alone doesn’t translate into resonance, trust, or sales.

In this video, I talk about:

why hierarchy-based positioning is breaking down online

the shift from “status” to “identity” in online business and social media

why going viral isn’t the goal for most creators anymore

what it means to “thread the needle” and find the right audience

how identity-based content creates resonance, not just reach

This is especially relevant for:

online entrepreneurs

content creators

creatives building sustainable online businesses

people selling digital products, services, or ideas online


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