NAVIGATING THE 11TH HOUR | With Sacha Reeb | The Business Spotlight

Описание: In this episode of Business Spotlight, host Jada Walker sits down with Sacha Reeb, the co-founder of Coup, a specialized creative agency that thrives under pressure. With a background spanning France, New York, and some of the world's most renowned advertising agencies like BBDO, Sacha shares his journey from traditional advertising to the digital boom of the late '90s.

Sacha explains the unique mission of Coup: stepping in at the "11th hour" to rescue high-stakes projects when the work just isn't "clicking". Whether it's a critical pitch or an important client presentation, Sacha and his team provide a last-minute creative "coup" to turn things around.

Key topics discussed:

The origin of the name "Coup" and its French roots.
The evolution of digital branding since 1996.
The challenges of working in high-pressure agency environments.
Why Sacha chose to co-found a niche business rather than adopt another agency’s philosophy.

You can get in touch with Sacha here on LinkedIn:   / sachareeb  

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