Pokémon Found the Perfect Market Formula

Описание: The Pokémon market has changed… and I don’t think it’s accidental.

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In this video, I break down why I believe Pokémon has found the perfect market formula — moving away from endless reprints and toward a system built around hype, scarcity, and constant set rotation.

Instead of keeping products available forever, Pokémon may have realized that limited availability creates:

stronger demand
more urgency
higher engagement
and nonstop hype around every new release

We dive into:

The OLD Pokémon market cycle vs the NEW cycle
Why modern sets feel impossible to ignore
How scarcity affects sealed product prices
Why booster boxes and Pokémon Center ETBs disappear so fast
The role of the secondary market in Pokémon’s growth
And why I think Pokémon knows EXACTLY what they’re doing

This isn’t financial advice — just my theory on where the Pokémon TCG market is heading and why the current strategy may actually be intentional.

Let me know in the comments:
Do you think Pokémon is controlling the market perfectly… or are supply issues genuinely out of their control?






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