Doing The Right Thing, Not The Easy Thing - The Think Bambu Podcast with Fiona Morrison

Описание: In this episode of the Think Bambu podcast, Jamie interviews Fiona Morrison, Deputy Director of Marketing and Communications at the University of Glasgow. Fiona shares her unique journey from teaching creative writing to leading marketing efforts in higher education. She discusses the importance of storytelling in marketing, the impact of failure on personal growth, and the challenges of navigating professional environments. Fiona also reflects on her experiences in Saudi Arabia and Scotland, emphasising the cultural differences and the importance of creating a safe space for innovation within teams. She concludes with valuable advice for those starting their careers and insights into her future plans.

Takeaways

Failure is a crucial part of growth in marketing.
Creating a safe environment for innovation is essential for team success.
Recognising individual efforts and risks is important in a team setting.
A diverse support network is vital for personal and professional growth.

Chapters

00:00 Introduction to Fiona Morrison
01:50 Fiona's Journey into Marketing
08:01 The Impact of Failure on Growth
11:59 Navigating Professional Challenges
22:13 Cultural Insights from Saudi Arabia to Scotland
28:10 Creating a Safe Environment for Innovation
35:59 Advice to Baby Fiona
45:53 Looking Ahead: What's Next for Fiona?

Social

Guest:   / fiona-morrison-91792029  
Jamie Monteath:   / jamie-monteath-5b137946  
Think Bambu:   / think-bambu-consultancy  
Website: www.think-bambu.com

#Growth #DigitalMarketing #Business #Marketing