Product-Based Business: How to Close the Adoption Gap and Get Repeat Sales

Описание: The adoption gap and understanding how to make it work for you is the key to getting people to return and buy from your business again.

Retention is a quick win. It’s easier than acquiring a totally new customer because a retained audience already trusts you. Building trust is the hardest part.

We want to strengthen retention — brand advocates have a higher LTV (lifetime customer value). Brand advocates also talk about you positively to other people and become a word-of-mouth channel.

To bring a first-time buyer back to your brand, you need to cement the use of your product into their lives after they’ve bought it.

By focusing your comms on the value your product brings, how to make the most of it now they’ve got it, and what other customers say about your product, you increase the likelihood that they’ll adopt it as part of their routine — into their lives.

And once you’re in there, they’ll come back.

If you neglect this messaging, the higher the chance that they will drop off after their purchase — and they probably won’t come back.