The $100B Ad Fraud Problem: Signal Integrity Playbook for CMOs
Автор: Insightstap
Загружено: 2026-02-17
Просмотров: 0
Описание:
Ad fraud isn’t just wasted ad spend.
It’s corrupting your CRM, distorting attribution, poisoning AI models, and breaking your entire GTM engine.
In this webinar, I break down:
• Why ad fraud is now a $100B enterprise problem
• How fake clicks corrupt CRM, CDP & attribution layers
• Why this is a CMO-level GTM malfunction (not just a media issue)
• The SIGNAL Integrity Framework to detect, clean & protect your data
• How to integrate fraud detection into HubSpot, Salesforce & CDPs
• How clean signals improve ABM, bridge ads & predictive AI
• Real enterprise case study: $8M ad spend, 22% invalid traffic
If you’re running paid ads, ABM campaigns, or AI-driven GTM systems — this video will change how you think about growth.
Signal integrity = GTM precision.
👉 Book a strategy session: https://insighttap.com
Follow us on linkedin - / insightstap
#AdFraud #GTMEngineering #ABM #CMO #RevenueOps #SignalIntegrity #HubSpot #B2BMarketing
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