104 | Beyond Random Acts: Building a Scalable Marketing Operating System | Jennifer Zick

Описание: In this episode of RevOps Champions, host Brendon Dennewill talks with Jennifer Zick, CEO of Authentic and creator of the Authentic Growth Marketing Operating System. With 25+ years in B2B marketing across startups, PE-backed companies, and global organizations, Jennifer unpacks the predictable pattern she’s seen as companies scale: founder-led, sales-driven growth eventually leaves behind a trail of “random acts of marketing.”

Jennifer explains the “little marketing vs. big marketing” shift, where marketing stops being a sidecar to sales and becomes a strategic, leadership-aligned growth discipline across the full customer lifecycle. The conversation covers why marketing often lacks the right seat in the organization chart, how RevOps becomes the glue for execution and measurement, and why fractional leadership is evolving into a long-term operating model, especially as AI improves tactical efficiency without replacing executive judgment.

This episode is essential listening for CEOs, revenue leaders, CMOs, and RevOps professionals who want more predictable growth, clearer ROI, and a scalable marketing system that supports acquisition, retention, and valuation over time.

What You’ll Learn
• The growth lifecycle shift: founder-led → sales-driven → go-to-market strategic
• Little marketing vs. big marketing
• The evolution of fractional CMOs from a temporary “bridge” to a long-term operating model
• Why RevOps/Marketing ops acts as the connective tissue
• The predictability mindset
• The measurement ecosystem beyond CAC/LTV

Resources Mentioned
• https://authenticbrand.com/article/wh...
• https://authenticbrand.com/article/ra...
• https://authenticbrand.com/article/fr...
• https://www.bazaarvoice.com/blog/the-...
• https://www.emyth.com/

To learn more about Authentic, check out their Youtueb channel: ‪@WeAreAuthentic‬