WhatsApp Business API Pricing Explained (2025 Meta Update + Full Guide) | WatsAppKaro Software

Описание: Want to understand WhatsApp Business API, Meta’s 2025 pricing structure, conversation categories, and how businesses actually get charged?
This video breaks down everything in the simplest way possible.

🌟 What you will learn in this video:
• What is WhatsApp Business API?
• Meta’s 2025 Pricing Update
• Conversation Types:
• Marketing
• Utility
• Service
• Authentication (OTP)
• How conversations are charged
• How 24-hour session windows work
• Best practices for WhatsApp marketing in 2025
• How to reduce your messaging cost
• Which businesses should use WhatsApp API

This video provides a comprehensive guide to the WhatsApp Business API, explaining its purpose, how it differs from regular WhatsApp and WhatsApp Business App, and its pricing structure for 2025 (0:09-1:21).

Here's a breakdown of the key information:

What is WhatsApp Business API?

It's a powerful tool launched by Meta that allows businesses to connect directly with customers on WhatsApp (1:00-1:04, 2:52-3:05, 3:56-4:00, 5:34-5:53).
It enables features like bulk broadcasting, cart recovery, auto-replies, AI replies, lead generation, and appointment bookings (4:00-4:15).
Businesses can add unlimited team members and achieve full automation (4:15-4:24).
It helps automate repetitive tasks, making communication faster, smarter, and more professional (4:58-5:00, 10:22-10:29).
Difference from WhatsApp and WhatsApp Business App:

WhatsApp is for personal use, with no automation or templates (1:55-2:09).
WhatsApp Business App is for very small shops, offering basic auto-replies and catalogs, and is free (2:11-2:46).
WhatsApp Business API is designed for larger businesses requiring advanced features, automation, and team collaboration (2:49-3:05).
Requirements to get WhatsApp Business API (for Indian businesses):

GST or company registration (mandatory) (6:07-6:13, 6:31-6:44).
PAN card (6:58).
A new phone number (existing one can be used if deleted from other WhatsApp versions) (7:01-7:10).
A website or social media page (sometimes needed) (7:15-7:20).
A Facebook business account (7:20-7:23).
The video also mentions that their software, WhatsApp Curo, helps with the entire setup for free (7:31-7:54).
Why Businesses Choose WhatsApp Marketing:

High engagement: Most people, especially in India, are on WhatsApp (8:01-8:12, 8:23-8:27).
Better tracking: You can track who opened and seen your messages, unlike email or SMS (8:30-8:46).
End-to-end encryption: Ensures privacy of chats (8:49-9:03).
Professionalism: Big and small businesses are shifting to WhatsApp for various communications like invoices, customer support, and pre-sales questions (9:08-9:45).
It can automate 70% of manual repetitive tasks (10:14-10:26).
WhatsApp Business API Pricing (Meta's 2025 Update):

Meta charges per delivered template message (15:04-15:11, 15:51-16:07).
There are two types of messages:
Template Messages (Business Initiated): These are messages sent by the business to initiate a conversation, such as promotions, cart recovery, offers, alerts, reminders, and COD verification (16:15-16:21, 17:13-17:23). Meta charges for these per delivered message (16:33-16:37).
Free Form Messages (User Window): These are free messages exchanged within a 24-hour service window once a customer replies to a template or initiates a conversation (17:28-17:35, 17:55-18:06, 18:31-18:43). If a template is sent within this window, it will be charged (18:25-18:27).
Messaging Categories and Pricing: Meta has divided template messages into four categories, each with different costs (19:41-20:12):
Marketing messages: (e.g., promotions, abandoned cart recovery) (20:48-21:14).
Utility messages: (e.g., order shipped updates) (21:17-21:24).
Authentication messages: (e.g., OTPs) (20:00-20:04).
Service messages: (replies within the 24-hour window) (20:04-20:09).
For India, marketing templates cost around 78-80 paisa, while utility and authentication templates cost around 11 paisa (21:56-22:40).

Whether you are a business owner, agency, or WhatsApp marketing software user, this video explains the full pricing clearly.



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