How did the fashion and sports worlds collide? - BBC World Service, Business Daily podcast
Автор: BBC World Service
Загружено: 2023-10-09
Просмотров: 3768
Описание:
Twenty-five years ago Puma became the first big sports brand to collaborate with a fashion house.
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Since then all of the big players have been collaborating with celebrities, sports stars and high fashion brands.
Hannah Mullane speaks to Heiko Desens, the creative director at Puma about how these big collaborations work behind the scenes and what they mean for business, and fashion designer Alejandro Gómez Palomo explains how collaborating with a sports brand has elevated his business.
Presenter/Producer: Hannah Mullane
Here are some key moments from the film:
00:00 Intro
00:26 Puma enters high fashion
01:27 Puma's collaborations with global stars
07:41 International collaborations
11:40 How to stand out from the crowd
13:34 Palomo Spain
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