How to spread the client-agency relationship risk for account management leaders

Описание: How do you reduce the risk of losing your client?

One of the ways is by spreading the relationship risk. You can do this by implementing a Client-Agency map. This is a simple review of how many relationships you have at every level between your client and your agency.

In this video we discuss what a client-agency map is, why it’s beneficial and how you can implement one right now.

If you’re looking to improve your account management skills then download my FREE report "10 Essential Skills Every Account Manager Needs" here: http://accountmanagementskills.com and check out the blog where you’ll find tips for being a great account manager.

Come and connect with me on Facebook   / accountmanagementskills   or Twitter   / accountmgtskill  .

And if you are an account manager in the creative industry (PR, advertising, promotions, marketing, communications, packaging, digital) then come and join the Creative Agency Account Management group on Linked-in here:   / 8632030  .
We share tips, strategies and news related to the creative industry.

And if you’re ready to dive in right now to boost your account management skills and understand exactly how to grow existing business then join my dedicated online training programme “Strategic Client Development for Account Managers” here: http://bit.ly/accountmanagersuccess.

You'll discover exactly what to say to clients that lead to more projects, more business and account growth.

You'll understand exactly why the best way to save your agency money is to cut down the amount of time you waste working on proposals you haven't pre-sold to them first.

You'll skip past all the mistakes and obstacles that stop MOST account managers when trying to manage client relationships and ultimately be considered as a partner to the client and not just a supplier taking briefs.

You'll know exactly what to say to your client - regardless of whether you feel nervous about speaking up in meetings - to be seen as the strategic account manager that understands the client's world.

You'll have LOTS more confidence when dealing with clients unlike many account managers who struggle with relationship building.

There are 12 modules with exercises to help you embed the knowledge together with draft scripts, models and templates.

Every account manager managing client relationships should have a client development strategy and plan. You can get one today and put yourself ahead of the competition.