347: Psychology of Color and How To Use It As Photographers with J. Nichole Smith
Автор: Profitable Photographer with Luci Dumas
Загружено: 2026-02-03
Просмотров: 11
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Hey...thanks for subscribing and checking out 346 podcast episodes of The Profitable Photographer with Luci Dumas!
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This episode is all about Color…the science, emotional responses, and even how to use in our art and in branding.
I had the most interesting chat with J. Nichole Smith — or Nic — about why color affects how people feel about your work, why it matters more than you think, and how leaning into joy and self-expression can make your brand stronger.
Nic know her stuff. as a marketing insider, color psychology expert, and former photographer who’s spent over 20 years helping creative entrepreneurs understand how color shapes emotion, connection, and the way people experience their brands. She’s brilliant, grounded, and brings so much heart to everything she teaches.
Your are going to learn about…
• How color psychology influences trust and buying decisions
• Why photographers shouldn’t play it safe with their brand
• Finding a visual style that feels like you
• Thoughts about Pantone’s color of the year and why is controversial and a disappointment
Nick is also the host of the Joy First Podcast, where she shares conversations about purpose, creativity, and building a life and business that actually feel good.
The information she share
Connect with Nick:
• Website & community: Joyfirstworld.com
• Color personality quiz: go.jnicholesmith.com/quiz
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